Friends Reunited was a portfolio of social networking websites based upon the themes of reunion with research, dating and job-hunting. The first and eponymous website was created by a husband and wife team in the classic back bedroom internet start-up; it was the first online social network to achieve prominence in Britain, and it weathered the dotcom bust.
Each site worked on the principle of user-generated content through which registered users were able to post information about themselves which could be searched by other users. A double-blind email system allowed contact between users. Formerly, the site cost £7.50 per year to use but it was later free of charge.
The main Friends Reunited site aimed to reunite people who had in common a school, university, address, workplace, sports club or armed service; the sister site Genes Reunited enabled members to pool their family trees and identify common ancestors; the Dating and Jobs sister sites linked members with similar attributes, interests and/or locations.