eToys.com was a retail website that sold toys via the Internet. It was established by a startup company of the same name in 1997. After an initial public offering in 1999, the company quickly shot up in value, becoming emblematic of the dot-com bubble. The company went bankrupt in 2001 and shut down soon thereafter. The etoys.com domain went through a number of changes of ownership afterwards, and has been owned by Toys "R" Us since February 2009.