Amp'd Mobile was a mobile phone service launched in the United States in late 2005, and in Canada in early 2007. The company was a Mobile Virtual Network Operator. Its primary non-Venture Capital investors were MTV Networks and Universal Music Group. The service targeted 18- to 35-year-olds, and was the first integrated mobile entertainment company for youth, young professionals and early adopters, and was, like Helio, a 3G carrier in the US specifically targeting that demographic. Amp'd Mobile offered voice services as well as 3G data services such as wireless broadband based on Verizon Wireless's EV-DO network, text and picture messaging, push-to-talk, and over-the-air downloadable applications and content (including Video on Demand) from its Amp'd Live service.