Having raised an unprecedented $41 million before launching a single product, Color was a social picture-sharing app that didn’t want to be a social picture sharing app!
Masters of hype and anticipation, the Color team toiled in a paper-wrapped building in downtown Palo Alto for months before launch. The concept (which proved to be a little too complicated for users) was that a subscriber could take a picture at a particular location and then learn about other people who had also taken pictures there. The idea, termed “an implicit social network,” intrigued many innovators and media types but fell flat with users and is best remembered as the hyper-funded app that never really was. For more info, see the Wikipedia article.